Ab Smart Materials
Entrepreneur First '23London, GB · Founded 2023 · 11 employees on LinkedIn · 2 known investors
AB Smart Materials develops bio-based superabsorbent polymers (SAPs) for use in personal care and hygiene products as well as agricultural applications such as soil moisture retention. The company focuses on sustainable, eco-friendly polymer materials.
Also known as A&B Smart Materials · AB Smart Materials
Founders & leadership
Ab Smart Materials was founded in 2023 by Amaury Buggenoms and Ben White.
Investors · 2
Company profile
researched Aug 2026A&B Smart Materials (also referenced as AB Smart Materials) develops bio-based superabsorbent polymers (SAPs) positioned as alternatives to conventional synthetic superabsorbents. The company's website presents its materials as high-performance and bio-based, with target applications in hygiene, agriculture "and beyond," and shows before/after imagery of its SAP granules absorbing water.
The company frames its rationale around the environmental profile of incumbent products: it states that synthetic SAPs are non-biodegradable, petroleum-based and contribute to long-term environmental pollution; that diapers still rely on synthetic superabsorbents; that synthetic polymers in soil disrupt ecosystems and waste water; and that petroleum-based gels in moisture creams leave microplastics on skin and in water. Named application areas are hygiene (personal care products that lock away moisture to maintain dryness and comfort) and agriculture (improving soil moisture retention to support plant growth, particularly in drought-prone areas).
Publicly available detail is limited to the company's own website, which lists a small team, references awards, funders and supporters without naming them, and includes a media kit. No revenue, customer, product-availability or financial figures are disclosed in the sources reviewed.
Business model
The website describes materials and application areas but does not state a business model, pricing, or commercial arrangements.
Traction
The website references awards, "generous funders" and supporters, and a news item stating that Belgian newspaper L'Echo covered a recent fundraise by A&B, plus a media segment on its biopolymers. Specific award names, funder identities, raise amounts and dates are not disclosed in the material reviewed.
Latest developments
The company's site (copyright 2025) highlights press coverage of a recent funding round in the newspaper L'Echo and a news segment featuring its biopolymers. No dates or amounts are given for these items.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
The company positions its bio-based SAPs against incumbent synthetic, petroleum-based superabsorbents used in hygiene products, soil applications and cosmetic gels. No market share, competitor names or third-party benchmarking appear in the sources.
Technology
The company's stated technology is bio-based superabsorbent polymers ("Bio SAPs") described as high-performance and suitable for hygiene, agriculture and other uses. The website contrasts these with synthetic, petroleum-derived SAPs that it characterizes as non-biodegradable. No technical specifications, absorption performance data, feedstocks or manufacturing details are disclosed in the available sources.
Go-to-market
Sources indicate application areas rather than named customers: personal care and hygiene product manufacturers (including diapers and moisture creams) and agricultural users concerned with soil moisture retention in drought-prone areas.
Geography
The website does not state office locations; its news references coverage by the Belgian newspaper L'Echo.
Risks & controversies
No risks or controversies relating to this company appear in the sources reviewed.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsThe company's website news section states that the newspaper L'Echo wrote about A&B's recent raise. No amount, investors or date are disclosed.
The company's website states that A&B featured in the news with a segment on its biopolymers. No outlet or date is specified.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Ab Smart Materialsabsmartmaterials.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ab Smart Materials do?
- A&B Smart Materials develops bio-based superabsorbent polymers for hygiene, agriculture and personal care applications.
- Who founded Ab Smart Materials?
- Ab Smart Materials was founded by Amaury Buggenoms, Ben White in 2023.
- Who are Ab Smart Materials's investors?
- Ab Smart Materials's investors include Caesar Ventures, Entrepreneur First.
- Where is Ab Smart Materials headquartered?
- Ab Smart Materials is headquartered in London, GB.