Aboutpet
1 known investors
AboutPet is a South Korean online store for pet supplies, selling food, treats, litter, and accessories for dogs and cats, with next-day delivery. It operates an e-commerce app and website featuring branded product lines, deals, and events.
Also known as (주)어바웃펫 · aboutPet · AboutPet · 어바웃펫
Investors · 1
Company profile
researched Aug 2026Aboutpet, operating as (주)어바웃펫, is a South Korean pet commerce business whose consumer-facing product is the aboutPet mobile app and website. The app combines a product store with pet-related content and pet care consultation features, and includes a personalization element in which owners register their pet to receive product recommendations. The service is positioned as a single destination for pet supplies purchases alongside editorial and video content for pet owners.
The company is described in industry coverage as an online pet retailer in South Korea, and received investment from the search engine firm Naver aimed at establishing it as the country's leading e-commerce retailer of pet products. The corporate entity lists an address in Gasan-dong, Geumcheon-gu, Seoul, and supports customers through email addresses on the petsbe.com and aboutpet.co.kr domains.
Business model
The company sells pet products directly to consumers through its app and website, and the Google Play listing indicates the app also carries advertising. Customer data disclosures for the app reference collection of financial information, consistent with in-app purchasing.
Traction
The Android app has surpassed 1 million downloads and holds a 4.8 rating from roughly 6,600 reviews on Google Play. User reviews note discovery of the app through Korean celebrity pet content.
Latest developments
In 2022, Naver invested $7.9 million in the company. The Android app continued to receive maintenance updates, with the most recent listed update dated July 2026.
▸Full profile — market position, technology, go-to-market, geography
Market position
Described in pet industry press as an online pet retailer in South Korea that Naver's investment was intended to position as the country's leading pet products e-commerce retailer.
Technology
A consumer mobile application for Android (package com.petsbe.android.petsbemall) plus a web storefront, with pet profile registration driving product recommendations, push notifications, and in-app content posting features.
Go-to-market
Dog and cat owners in South Korea who buy pet food, supplies and related products online and seek pet care information.
Geography
Headquartered in Geumcheon-gu, Seoul, South Korea, serving the South Korean market; the app interface and content are primarily in Korean.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe aboutPet Android app listing shows an update dated July 15, 2026, described as error fixes and stabilization.
South Korean search engine firm Naver invested $7.9 million in online pet retailer AboutPet, with the stated aim of positioning it as the leading e-commerce retailer of pet products in South Korea.
$7.9M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Technologies used on aboutpet.co.krwappalyzer.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Aboutpet do?
- South Korean pet e-commerce operator running the aboutPet app and site for pet products, content and care advice.
- Who are Aboutpet's investors?
- Aboutpet's investors include Atinum Investment Co. Ltd..