9DCC
1 known investors
9dcc is a crypto-native luxury fashion house and lifestyle platform founded by gmoney that pairs apparel with onchain products.
Also known as 9dcc · 9DCC
Investors · 1
Company profile
researched Aug 20269dcc is a crypto-native luxury house and lifestyle platform founded by gmoney, who serves as CEO. The brand positions itself around the intersection of fashion and blockchain technology, combining designer apparel collections with embedded chip hardware and onchain ownership records, describing itself as a model in which perceived value is decentralized and covetability is established through transparency of ownership.
The company's product line is organized into successive drops referred to as ITERATION-01 through ITERATION-04, alongside collaboration releases, a Collection 01, and a 9dcc Black Box. Supporting technology components documented by the company include NINES, an embedded chip in physical products, and a Network Points system with a leaderboard and social profile linking, plus an "Admit One" program. Products are sold physically and online, with buyers able to claim a Certificate of Authenticity to a wallet, vault items with a third-party custodian for a fee, and in some releases qualify for related NFT airdrops.
In June 2024 the company acquired 0x Shop, a Web3 e-commerce platform, along with its engineering team, in order to integrate onchain commerce technologies such as web3-enabled multi-surface product widgets and storefronts, generative physicals, loyalty tooling, and partner-brand integrations into what 9dcc calls its Networked Products platform.
Founding story
The brand was founded by gmoney, who is also its CEO and curates its collections.
Business model
9dcc sells limited-run luxury apparel and accessories, physically and online, with each item tied to onchain components such as embedded chips, wallet-claimable certificates of authenticity, and associated NFTs. The company describes an engagement platform spanning initial product purchase, onchain activity, loyalty tooling, and its NINES program, and offers optional third-party vaulting of purchased items for an additional fee.
Revenue derives from direct sales of limited-edition physical products; for example, the 9dcc x Stapleverse cap was limited to 250 pieces, with 200 sold to the public at $295 each.
Latest developments
In June 2024, 9dcc announced the acquisition of Web3 e-commerce platform 0x Shop and its engineering team, with 0x Shop co-founders Eric Tesenair and Chris Your, both previously co-founders of Nifty's, taking leadership roles on 9dcc's Networked Products platform and the platform's technologies slated for integration into 9dcc in the following weeks.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
9dcc presents itself as a crypto-native luxury house rather than a conventional apparel label, and cites recognition as "Phygital Brand of the Year" during the World Economic Forum in Davos and an award-winning Networked Products platform.
The brand ties each physical product to onchain infrastructure — embedded chips, wallet-claimable authenticity certificates, network points and NFT airdrops — rather than selling apparel alone, and builds ongoing engagement with holders after the point of purchase.
Technology
9dcc integrates chip hardware into physical garments (its NINES and "The Chip" components) and links products to blockchain records, including wallet-claimed certificates of authenticity and a Network Points system with a leaderboard. Collaboration releases have used the ERC-6551 Ethereum token standard, which embeds a wallet within an NFT so that additional items — such as a digital version of a purchased hat — can be attached to an avatar. Through the 0x Shop acquisition, the company added web3-enabled multi-surface product widgets and storefronts, redeemable digital assets, token-gated access, and generative physicals.
Go-to-market
Products are released as limited-edition drops timed to fashion-industry moments, such as the Stapleverse collaboration launched in person in Paris during Paris Fashion Week in June 2023 and subsequently offered online. The company also uses collaborations with established streetwear figures and brand partnerships, and maintains public documentation and social channels for its holder community.
Collectors and consumers at the intersection of luxury fashion and crypto, described by the company as innovators, change-makers and disruptors, and organized as a community of product holders.
Geography
The June 2024 acquisition announcement was issued from New York; product releases have included in-person distribution in Paris during Paris Fashion Week alongside online sales.
History
9dcc released a collaboration with Jeff Staple's Stapleverse during Paris Fashion Week in June 2023, followed by a sequence of numbered iterations and collections documented publicly. In June 2024 it acquired the Web3 e-commerce platform 0x Shop and its team to expand its commerce and engagement technology.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filings9dcc announced the acquisition of 0x Shop, a Web3 e-commerce platform, together with its engineering team. 0x Shop's proprietary technologies were to be integrated into 9dcc, and its leadership — co-founders Eric Tesenair (former CTO and co-founder of Nifty's) and Chris Your (former CDO and co-founder of Nifty's) — were to lead 9dcc's Networked Products platform. 0x Shop had provided e-commerce tools for digital creators, including storefronts for onchain marketplaces, redeemable digital assets, and token-gated access.
9dcc was recognized as "Phygital Brand of the Year" during the World Economic Forum in Davos, as cited in the company's own release boilerplate.
A limited-edition baseball cap produced in collaboration with Jeff Staple, dropped in Paris on June 21, 2023 and sold online after Paris Fashion Week at $295. The run was limited to 250 pieces with 200 available for public sale; online buyers could vault the product with 4K for an additional fee. Buyers who took physical delivery and claimed the Certificate of Authenticity to a wallet were eligible for a Stapleverse Sapienz NFT airdrop using the ERC-6551 standard, which embeds a wallet in the NFT and allowed a digital version of the hat to be displayed on the avatar.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- 9dcc Announces Acquisition of Web3 E-commerce Platform 0x Shop and Expert Teamprnewswire.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 9DCC do?
- 9dcc is a crypto-native luxury fashion house and lifestyle platform founded by gmoney that pairs apparel with onchain products.
- Who are 9DCC's investors?
- 9DCC's investors include Narcissus Ventures.