91APP
Founded 2013 · 461 employees on LinkedIn · Public · 4 known investors
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91APP provides a SaaS commerce platform that combines branded e-commerce websites and native mobile apps with OMO (online-merge-offline) tools, helping retail brands build membership-based private traffic and integrate online and physical store operations. It serves D2C digital retailers, brands transitioning to omnichannel, and large enterprises with complex POS/CRM/ERP integration needs, primarily in Taiwan.
Also known as 91APP-KY · 91APP, Inc. · TWSE: 6741
Founders & leadership
91APP was founded in 2013 by Steven Ho何英圻.
Investors · 4
Company profile
researched Aug 202691APP, Inc. is a Taiwanese software-as-a-service company that supplies online-merge-offline (OMO) retail cloud solutions to retail and food-and-beverage brands. Its offering is organised into four core solution areas — Commerce (branded app, web storefront and OMO capabilities), Marketing (CRM, CDP, DMP and retail media network), POS (iPad-based point of sale) and Payments (multiple payment methods) — layered with AI and analytics on a unified data architecture. Two professional service lines, managed operations and a consulting team, complement the software, and a 360 TP Operation digital-agency service covers official-site operation, merchandise management, marketing campaigns, marketplace operation, advertising and video, order processing and customer service, data analysis and OMO consulting.
Product packaging spans eCom + App Premium for online store growth, OMO Essential as a store-assistant solution for small and medium retail outlets, and OMO Enterprise combining e-commerce, app, store assistant, OMO and retail AI. Recent product direction centres on AI: an enterprise AI agent platform called AgentOne, second-generation AI SEO/GEO modules aimed at visibility in AI search surfaces, a CDMP data platform that supplements first-party data with third-party sources, and AI customer segmentation models labelled NAPL and DCIU. Subsidiary iCHEF operates in F&B technology and in 2026 launched an AI-based location intelligence service for restaurant operators in Taiwan.
The company reports serving customers ranging from local Taiwanese brands to global names, with published case studies including Timberland, Adastria, Durex, 2nd STREET, 恆隆行, 鎮金店 and the 豆府 restaurant group.
Founding story
91APP was founded in 2013 by Steven Ho (何英圻), a serial internet entrepreneur who began in 1998 with Ubid and Monday Technology — then Taiwan's largest C2C and B2C e-commerce platforms, subsequently acquired by eBay and Yahoo! respectively. He established 91APP as Taiwan's first retail SaaS provider focused on OMO and serves as founder and chairman, as well as chairman of the 91APP Foundation.
Business model
91APP licenses subscription-based retail SaaS (commerce, marketing, POS and payments modules) to brands and supplements it with managed operations, consulting and digital-agency services such as official-site operation, campaign execution, advertising placement and order/customer service handling, as well as retail media advertising services.
Revenue derives from its SaaS solution suite for brand-owned e-commerce sites and apps plus attached professional services and retail media/marketing services; the company reports consolidated revenue monthly and quarterly as a listed issuer.
Traction
Second-quarter 2026 consolidated revenue of NT$558 million (+32.07% year on year) and first-half 2026 revenue of NT$1.099 billion (+31.73%), with first-half net income attributable to the parent of NT$262 million and EPS of NT$2.30. July 2026 revenue was NT$184 million (+36.41%), bringing January–July revenue to NT$1.284 billion (+32.38%). The company employs over 800 people including more than 350 engineers. Jewellery brand 鎮金店 is reported to have reached a 92% app download rate working with 91APP, and the 豆府 restaurant group connects seven brands and nearly 800,000 members through its app.
Latest developments
In June 2026 group company iCHEF launched what it describes as Taiwan's first F&B location intelligence solution, using AI to assess site conditions and operating risks before operators commit to rent, fit-out and staffing costs; the solution was included in a subsidy programme administered by the MOEA Bureau of Commerce providing eligible operators up to 50% subsidy. In July 2026 the company held its 2026 Retail Summit and unveiled AgentOne, an enterprise AI agent platform. Monthly and quarterly revenue disclosures through July 2026 reported record highs for the comparable periods, attributed to brand demand for OMO and AI plus stronger summer retail and F&B consumption.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as a market leader in D2C and OMO services in Taiwan and as the first SaaS company listed on a Taiwanese exchange; recognised by Taiwan's National Development Council as a "NEXT BIG" national startup brand and by IT Matters Awards as "Best IT Employer" and by LinkedIn as a "Rising Star".
Combines commerce and marketing solutions in one stack with POS and payments, adds managed operations and consulting teams rather than software alone, and layers proprietary retail data assets, AI segmentation and a retail media network to link advertising spend to first-party membership data.
Technology
AI-driven retail technology built on a unified data architecture and analytics layer: composable commerce for rapid extension, OMO integration of physical store and e-commerce systems, omnichannel inventory and order management, CRM/CDP/DMP and the CDMP data platform blending first- and third-party data, AI customer segmentation models (NAPL, DCIU), the Omni-RMN retail media network integrating Meta, Google and LINE advertising, second-generation AI SEO modules, and the AgentOne enterprise AI agent platform. The company holds international information-security certifications and employs more than 350 engineers.
Go-to-market
Direct enterprise sales supported by consultant contact channels, brand case studies, media coverage in Taiwanese business press, and a large annual customer event (the 2026 Retail Summit drew more than 1,000 brand leaders), alongside educational content on OMO, AI SEO and membership data.
E-commerce merchants, brick-and-mortar retailers and large chain-store enterprises, plus food-and-beverage operators, spanning local brands and international brands operating in the region.
Geography
Headquartered in Taipei City, Taiwan, with operational hubs in Hong Kong and Malaysia; solutions are provided across Taiwan, Hong Kong and Malaysia.
History
Incorporated in 2013 in Taipei, 91APP built retail SaaS around OMO and later listed on a Taiwanese exchange under code 6741, becoming the first SaaS company to be listed in Taiwan, with contemporaneous coverage citing a market value above NT$20 billion at listing. It has since expanded to Hong Kong and Malaysia, added POS and payments alongside commerce and marketing solutions, and brought F&B technology company iCHEF under the group.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsAt its 2026 Retail Summit, attended by more than 1,000 brand leaders, 91APP introduced AgentOne, an enterprise-grade AI agent platform for the agentic AI era.
iCHEF, the F&B technology company under 91APP, launched an AI-based location intelligence solution helping restaurant operators evaluate site conditions and operational risks before committing to rent, renovation and staffing; the AI solutions were included in a subsidy programme administered by the MOEA Bureau of Commerce offering eligible operators up to 50% subsidy.
91APP was recognised by Taiwan's National Development Council as a "NEXT BIG" national startup brand; it has also been named "Best IT Employer" by the IT Matters Awards and a "Rising Star" by LinkedIn.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- 91APP91app.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 91APP do?
- Taiwan-listed SaaS provider of D2C commerce, marketing, POS and payments solutions for omnichannel retail and F&B brands.
- Who founded 91APP?
- 91APP was founded by Steven Ho何英圻 in 2013.
- Who are 91APP's investors?
- 91APP's investors include AppWorks Ventures, Cherubic Ventures, VENTURE+, AppWorks.