Fundraising Fox

8x

Entrepreneur First '26

London, GB · Founded 2026 · 1 known investors

8x.social ↗

8x operates a creator network for brands, having creators post marketing content from their own personal accounts in their own voice rather than from branded pages. It positions this authentic, creator-led posting as its core model for driving audience engagement and algorithmic reach.

Also known as 8x Creators · 8x Social, Inc. · 8x.social

AdTechCreator EconomyMarketing Tech

Founders & leadership

8x was founded in 2026 by Jaka Bavdek and Theo Bui.

JBJaka Bavdek
Jaka BavdekinCEOJaka Bavdek is a repeat founder whose earlier ventures include Epistemy, an AI sales and negotiation training company operating in six countries with $336K in ARR, and e-Matura, an education platform serving more than 100,000 students annually across over ten markets. He studied at London Business School as an Ad Futura Merit Scholar.
TBTheo Bui
Theo BuiinCTOTheo Bui cofounded a ride-sharing startup and was the youngest person hired at Cleo, the fintech that later reached unicorn status, where he worked across frontend, backend, and machine learning. He earned Dean's List recognition at Imperial College London.

Investors · 1

Company profile

researched Aug 2026

8x (8x.social) operates a managed creator network that brands hire to generate organic social reach without paid media spend. Rather than publishing from branded pages or commissioning one-off influencer posts, 8x recruits creators who publish entertainment-first, short-form content from their own — often newly created — accounts and in their own voice, on the premise that platform algorithms and audiences respond better to content that is genuinely creator-made. The company describes itself as "not an agency" but an operating system for organic distribution.

On the brand side, 8x provides fully managed execution: sourcing creators, writing briefs, reviewing content daily, tracking performance, cutting underperforming creators and onboarding replacements, handling creator payments, and reporting. Its website states the network spans more than 237,000 creators across 50+ countries and claims first results within 3–5 days of a campaign starting, contrasted on-site with influencer marketing (2–4 weeks) and Meta Ads. Campaign formats cited include short-form social video, product demos, testimonials, tutorials and hooks, distributed on TikTok, Instagram and YouTube.

On the creator side, 8x runs an application-based marketplace with no follower minimum on most campaigns. Creators apply, browse or apply to campaigns, receive coaching on content performance, and earn a guaranteed base pay plus performance bonuses tied to views. A mobile app, "8x Creators" (developer: 8x Social, Inc., Dover, Delaware), lets creators find campaigns, submit drafts for brand feedback, sign contracts in-app, chat with brands, track deliverables and receive payouts to their bank via Stripe; it also includes an "Academy" with training on winning more deals and raising rates. The Google Play listing shows 100K+ downloads as of its July 2026 update.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Client campaign output (AI SaaS brand, first campaign window)Jan 2026650+ videos across TikTok and Instagram, 2.2M reach, run across India and UAE
Countries covered by creator networkJan 202650
Creators in networkJan 2026237,000 creators
Example creator base pay per campaignJan 2026$120
Google Play downloads (8x Creators app)Jul 2026100,000 downloads
Time to first campaign results (stated)Jan 20263-5 days

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Jul 2026
8x Creators mobile app listed and updated on Google Play

8x Social, Inc. distributes '8x Creators' on Google Play, an app where creators browse paid brand campaigns, apply, submit UGC drafts for brand review, sign contracts in-app, track campaigns and receive payouts to their bank via Stripe; it also includes an 'Academy' training component. The listing shows 100K+ downloads and a last update date of 13 July 2026.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed
  • 8x8x.social · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does 8x do?
8x runs a managed network of 237k+ creators who post brand content organically from their own accounts.
Who founded 8x?
8x was founded by Jaka Bavdek, Theo Bui in 2026.
Who are 8x's investors?
8x's investors include Entrepreneur First.
Where is 8x headquartered?
8x is headquartered in London, GB.