/Companies

3co

Techstars '18

Boulder, US · 5 employees on LinkedIn · 1 known investors

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3co builds 3D artificial intelligence that creates accurate 3D models of real-world products from an iPhone, enabling augmented reality for home and garden retail. The company is currently 3D modeling plants from Florida nurseries and plans to launch an AI co-pilot with AR rendering software for plant retailers.

Also known as 3co, Inc.

Founders & leadership

LLLance Legel
Lance LegelCEOHe previously worked as an astrophysicist at NASA and holds a master's degree in AI supercomputing.
RCRobert Cohn
Robert CohnCTO

Investors · 1

Techstars✓ confirmed by 3coBoulder · $220K

How we know: the company's own site · the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

3co, Inc. is a 3D artificial intelligence company working on spatial and visual computing for the analysis and design of real-world environments. Its technology creates 3D models of plant cultivars using only an iPhone, and the resulting 3D renders are applied to garden, landscape and interior design workflows. The company positions augmented reality rendering as a way for businesses selling physical products to raise conversion rates and lower return rates, and it has offered 3D scanning robotics and augmented reality APIs intended for iOS and Android e-commerce applications.

Alongside its commercial work, 3co maintains a public research lab covering augmented reality for home and garden e-commerce, robotic 3D scanning with lasers, an autonomous LED-powered vertical tropical rainforest garden, photorealistic 3D model production from an iPhone Pro, and plant species classification work dated 2017 and 2023. The company describes accumulated capability across 3D scanning photonics, computer vision, 3D reconstruction and robotics.

Founding story

3co, Inc. was founded by Steven T. Jenkins, Robert W. Cohn and Lance Legel, with research and development on 3D artificial intelligence beginning in 2018.

Business model

3co supplies 3D computer vision and augmented reality capability to businesses, including 3D scanning robotics and augmented reality APIs for iOS and Android e-commerce applications, aimed at increasing customer conversion rates and reducing product returns.

Traction

Public evidence of activity includes an open research repository with 673 commits covering augmented reality, reconstruction, robotic scanning, simulation, plant classification and user experience work.

Latest developments

Work has extended from smartphone-based NeRF reconstruction toward 3D environmental reconstruction for digital twins, combining drone and ground photography with 3D Gaussian Splatting, published in a companion repository. Plant species classification research is dated 2017 and 2023.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

3co is a small pre-seed stage company of 1-10 employees, listed in the Techstars portfolio across 3D technology, artificial intelligence, computer vision and IT services categories.

Technology

The core technology is 3D reconstruction artificial intelligence. A 2022 system trained a neural radiance fields (NeRF) model directly from smartphone camera and sensor data with a 3D surface entropy minimization loss regularization. Related research spans 3D scanning photonics, computer vision, robotics, robotic 3D scanning with lasers, simulation, plant species classification, and 3D environmental reconstruction for digital twins using drone and ground photography with 3D Gaussian Splatting. The company's web properties use React, React Router, lit-element, lit-html, Three.js, the <model-viewer> augmented reality component, Netlify and Google Workspace.

Go-to-market

Garden, landscape and interior designers, and businesses selling physical products through e-commerce that want augmented reality product visualization.

Geography

Locations listed include Mile End in London, UK; Boulder and Denver, Colorado; and Miami, Florida, in the United States.

History

The company was founded in 2018 and has pursued 3D artificial intelligence research since then. In 2022 it released 3D reconstruction AI that trained a neural radiance fields (NeRF) model directly from smartphone camera and sensor data, using a 3D surface entropy minimization loss regularization. More recent related work on 3D environmental reconstruction for digital twins combines drone and ground photography with 3D Gaussian Splatting and is published in a separate repository. 3co is listed as a Techstars company at the pre-seed stage.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesJan 20241-10
Funding stageJan 2024Pre Seed
HeadcountAug 20265

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jan 2022
3D reconstruction AI trained from smartphone camera and sensor data

3co published 3D reconstruction AI that trained a neural radiance fields (NeRF) model directly from smartphone camera and sensor data, featuring a 3D surface entropy minimization loss regularization.

source ↗

Jan 2018
3co founded and begins 3D artificial intelligence research

3co, Inc. was founded by Steven T. Jenkins, Robert W. Cohn and Lance Legel, and has been researching and developing 3D artificial intelligence with a focus on spatial and visual computing since 2018.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does 3co do?
3co develops 3D computer vision AI and augmented reality for designing gardens, landscapes and interior spaces from an iPhone.
Who are 3co's investors?
3co's investors include Techstars.
Where is 3co headquartered?
3co is headquartered in Boulder, US.