株式会社グッドパッチ

Goodpatch (株式会社グッドパッチ) is a Tokyo-headquartered design company that positions design as a means of solving business problems. Its client work spans digital product and service design, business/strategy design, and brand experience design, covering product development, new business creation, brand building and organizational support. Published case studies include a retail media program for Ito-Yokado (official app and web magazine for Ito-Yokado and York), a vision prototype for a future core system at Suzuki Motor Corporation, brand development and marketing support for Kokuyo's "TEAMUS", and consumer purchase-motivation research for YUAMI.

Alongside the client services business, the company operates its own products: ReDesigner, a career support service specialized for designers; ReDesigner for Student, a matching platform connecting design students with employers; Strap, an online whiteboard for remote collaboration; and Goodpatch Anywhere, a fully remote design team staffed with professional talent. The company also maintains group companies, including a brand firm focused on making brand value measurable, a joint venture with Marui Group addressing organizational transformation and DX for large enterprises and the social sector, a strategic HR partner business, and a company developing Layermate, an AI design tool that generates UI designs through dialogue with generative AI.

Recent announced offerings include a "design harness" implementation support solution (August 2026), an "AI-driven design and development solution" (July 2026), and new Strap functionality that connects to AI agents via CLI and MCP to auto-generate workflow and document diagrams (July 2026). The company states it has closed its Berlin office and continues to serve businesses from its Tokyo headquarters.

Business model

Goodpatch combines client-facing design consulting and delivery — digital product and service design, business and strategy design, and brand experience design — with self-operated products and platforms such as the Strap online whiteboard, the ReDesigner designer career services, and the Goodpatch Anywhere remote design team. It also participates in business co-creation through partners and group companies.

Revenue comes from design partner engagements with client companies and from its own services and products, including Strap, ReDesigner, ReDesigner for Student and Goodpatch Anywhere.

Traction

Publicly cited client engagements include Ito-Yokado, Suzuki Motor Corporation, Kokuyo and YUAMI; for YUAMI, the company reports conversion rate and repeat rate improvements of roughly 1.5-2x after visualizing underlying purchase motivations.

Latest developments

In July 2026 the company launched an AI-driven design and development solution and released Strap functionality enabling CLI and MCP integration with AI agents for automated diagramming of workflows and documents; in August 2026 it began offering a "design harness" implementation support solution.