19Days
Founded 2021 · 5 employees on LinkedIn · 2 known investors
19days is a venture studio that builds and launches B2B SaaS ventures using its own investment model, handling research, product strategy, and go-to-market for new companies. It supports founders in setting up operational processes and validating real user needs before launch.
Also known as 19days
Founders & leadership
Investors · 2
Company profile
researched Aug 202619days is a venture studio that builds companies around validated problems rather than around a pre-existing founder or solution. Its process begins with an immersive, human-centered discovery effort inside a targeted vertical to identify problems and market opportunities worth solving, followed by rapid building and validation using a complete in-house team of researchers, strategists, technologists and marketers. The studio operates in quarterly cycles and aims to move from problem definition to an MVP product launch within 180 days.
Once a venture is underway, 19days recruits co-founders suited to take the company forward and provides them with an already-funded company and assembled team, so that they can focus on customers and product rather than fundraising. Capabilities the studio brings to its ventures include market research, business and brand strategy, product and technical strategy, product design and engineering, go-to-market strategy, digital marketing, accounting and finance, operations, fundraising, hiring and recruiting, and governance. The studio states it has an inaugural $10 million fund with which it intends to launch six or more ventures.
Founding story
The studio was created by partners behind Gitwit, an innovation agency founded more than a decade earlier, as a way to apply the agency's existing multidisciplinary team to originating and owning companies rather than executing on other organizations' ideas.
Business model
19days funds and launches its own companies internally rather than servicing outside clients, taking ownership positions in the ventures it creates and bringing in co-founders who receive equity in an already-funded company.
Traction
The studio reports an inaugural $10 million fund with plans to launch six or more ventures, a team of over 50 people carried over from Gitwit, and the addition of a co-founder for a venture addressing a problem in commercial lending.
Latest developments
19days announced a newly added co-founder dedicated to addressing what it describes as the leading problem in commercial lending.
▸Full profile — market position, technology, go-to-market, history
Market position
19days positions itself as a problem-obsessed venture studio that acts as both the engine and the source of the companies it creates.
Compared with a conventional startup path, where a founder must simultaneously raise capital and assemble a team around a proposed solution, 19days begins with problem validation and starts each venture with an existing full innovation team and initial funding, which it says reduces cost and de-risks ideas.
Technology
Product design and engineering, together with product and technical strategy, are delivered by the studio's in-house team drawn from Gitwit.
Go-to-market
The studio sources opportunities through its own discovery process in targeted verticals and recruits co-founders through open outreach on its website; go-to-market strategy and digital marketing for portfolio ventures are handled by the in-house team.
Prospective co-founders and operators who join studio-created ventures, and the end customers within the targeted verticals in which those ventures are launched, such as commercial lending.
History
19days was born out of Gitwit, a full-service innovation agency founded over a decade ago by two of the 19days partners. Gitwit had validated markets, built technology and executed product and brand launches for startups and large global companies; with 19days, its team of more than 50 people is directed at creating the studio's own companies instead of clients' ideas.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- 19Days19days.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 19Days do?
- 19days is a venture studio that validates market problems in-house and launches funded startups, then recruits co-founders to scale them.
- Who are 19Days's investors?
- 19Days's investors include Atento Capital, FortySix Venture Capital.