17Life

Market position

The company describes itself as the first Taiwanese virtual consumer platform built on a regional living-network concept, as having become the island's largest online food-ordering site in 2008 and the country's first group-buying site in 2009, and as becoming Taiwan's largest O2O service provider in 2012 after launching its FamilyMart zone [2].

17Life emphasises combining online purchase with in-store redemption across a broad partner network, instant buy-and-use mobile vouchers, cross-store redemption of prepaid item bundles, location-based deal discovery, and the application of accumulated transaction data to customised marketing for retail partners [0][2].

Technology

The platform pairs a website with a mobile app supporting instant purchase and redemption of electronic vouchers, location-based services for selecting nearby offers, cross-store coffee "cup deposit" redemption, and, for department-store partners, member management, invoice-number redemption, parking and restaurant reservation functions plus Beacon-based customised marketing push [2].","target_customers">Taiwanese consumers shopping for food and beverage, travel, beauty and leisure, convenience-store and home-delivery deals, plus retail chains, banks, department stores and travel operators seeking O2O integration; PayEasy's corporate benefits network with 400,000 members can access 17Life products and services [0][2].

Go-to-market

Distribution is through the 17Life website and mobile app, including a Hami-distributed app listing, supported by themed campaigns and channel partnerships with major Taiwanese retail and service brands whose stores serve as redemption points [0][2].

Geography

Operations are focused on Taiwan, with offers organised by region covering Taipei and New Taipei, Taoyuan, Hsinchu and Miaoli, central Taiwan (Taichung, Changhua), Chiayi and Tainan, Kaohsiung and Pingtung, and Yilan, Hualien and Taitung [0][1].

History

17Life traces its origins to the 2006 launch of the Lunch King (午餐王) platform, its entry into Taiwan's O2O market. By 2008 it had more than 400 partner merchants, including chains such as Hu Sze Chang and CoCo, and described itself as Taiwan's largest online ordering site. The operating entity 17Life康太數位股份有限公司 was established in 2009, the same year the company launched what it describes as Taiwan's first 50%-off group-buy campaign. A dedicated FamilyMart zone went live in 2012, in 2016 it deployed its O2O technology with Shin Kong Mitsukoshi, and in 2018 chairman 李易騰 also took on the role of general manager of PayEasy [2].