100 Thieves
Los Angeles, US · Founded 2017 · Delaware LLC · 6 known investors
100 Thieves is a premium lifestyle brand for the gaming generation that competes in esports across League of Legends, Call of Duty, Apex Legends, and VALORANT, while producing gaming-focused apparel and entertainment content. The organization creates collaborations with gaming peripherals, fashion brands, and cultural properties to serve gamers and esports fans.
ConsumerCreator EconomyGamingMedia & Entertainment
Founders & leadership
100 Thieves was founded in 2017 by Matthew Haag.
MH
Matthew HaagFounder
JR
John RobinsonExecutive
Board
SB
Scott BraunBoard director
JC
Jake CohenBoard director
MS
Michael SepsoBoard director
JD
Josh DienstagBoard director
Investors · 6
Reported raises · per SEC filings
Form D private placements$30.7M disclosed across 2 rounds · 2018–2019
▶$28.2MraisedJul 2019 · 11 investors · OtherRule 506(b)
▶$28.2MraisedJul 2019 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
- Matthew HaagExecutive Officer, Director
- Jake CohenDirector
- Scott BraunDirector
- John RobinsonDirector
- Michael SepsoDirector
- Josh DienstagDirector
- Offering amount
- $36M
- Amount sold
- $28.2M
- First sale
- Jul 2019
- Incorporated
- Limited Liability Company, Delaware, 2017
- Federal exemptions
- 06b
▶$2.5MraisedApr 2018 · 12 investors · OtherRule 506(b)
▶$2.5MraisedApr 2018 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jake CohenDirector
- John RobinsonExecutive Officer, Director
- Matthew HaagExecutive Officer, Director
- Len KomrowskiDirector
- Offering amount
- $2.5M
- Amount sold
- $2.5M
- First sale
- Mar 2018
- Incorporated
- Limited Liability Company, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Poshmark, Inc.389 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Redbubble363 shared keywordsRedbubble is an online marketplace where independent artists sell their designs printed on products such as apparel and other merchandise. It connects artists with consumers looking for artist-made and fan art items.
Twitch346 shared keywordsAmazon-owned live-streaming platform for video games, esports, music, creative and IRL content, spun off from Justin.tv in 2011.
StockX211 shared keywordsDetroit-based online resale marketplace using a bid/ask model and authentication for sneakers, streetwear, watches and electronics.
メルカリ153 shared keywordsMercari is a marketplace platform that enables users to buy and sell used and secondhand items, offering a wide selection of products across various categories.
Companies competing with 100 Thieves for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does 100 Thieves do?
- 100 Thieves is a premium lifestyle brand for the gaming generation that competes in esports across League of Legends, Call of Duty, Apex Legends, and VALORANT, while producing gaming-focused apparel and entertainment content. The organization creates collaborations with gaming peripherals, fashion brands, and cultural properties to serve gamers and esports fans.
- Who founded 100 Thieves?
- 100 Thieves was founded by Matthew Haag in 2017.
- Who are 100 Thieves's investors?
- 100 Thieves's investors include Sequoia Capital, Advancit Capital, Aglae Ventures, Breyer Capital, Courtside Ventures, Manhattan West.
- How much funding has 100 Thieves raised?
- 100 Thieves has disclosed $30.7M raised across 2 rounds.
- Where is 100 Thieves headquartered?
- 100 Thieves is headquartered in Los Angeles, US.